Here’s your go-to resource for all the healthcare awareness holidays and observances occurring in 2023!
Sharing about health awareness holidays on your pharmacy’s social media profiles is an excellent way to:
- provide a better understanding of important health-related causes
- appeal to more audiences and improve your online reach
- bring attention to products or services you offer that are related to the health holiday of discussion
- build your expert authority and thought leadership on a number of vital health topics
Our top tips for sharing about holidays on social media:
- Don’t feel as though you have to share about every single holiday. Share about the causes or topics that are most relevant to your pharmacy’s brand.
- Be mindful of your tone. Practice sensitivity and respectfulness when discussing causes that may be triggering to some parties.
- Do your homework before publishing. Are there hashtags that go along with the holiday in question? Are there trending movements or post formats for the holiday? Set your pharmacy’s posts up for the best reach and exposure possible by following current trends.
- Share your story when applicable. If your pharmacy, or perhaps a staff member, has a story or example that is relevant to the observance you want to share about, consider sharing your experience with your following. Personal content can help boost the connections you hold with your audience, therefore making your messaging far more impactful and relatable.
- Tag relevant organizations or causes within your posts to increase audience reach.
Another excellent way to promote the themes of these observances is to base in-store promotions, special offers, and events on the current holiday.
Scroll on to review all the upcoming holidays that your pharmacy may want to bring awareness to in 2023!
January
Monthly
Cervical Health Awareness
Eye Care
Family Fit Lifestyle
International Quality of Life
March of Dimes Birth Defects Prevention
National Birth Defect Prevention
National Blood Donor
National CBD
National Glaucoma Awareness
National Physiotherapy
National Staying Healthy
National Volunteer Blood Donor
Thyroid Disease Awareness
Walk Your Dog
Weekly
Celebration of Life | 1st – 7th
Diet Resolution | 1st – 7th
Healthy Weight | 15th – 21st
Sugar Awareness | 16th – 20th
National Certified Registered Nurse Anesthetists | 22nd – 28th
National Medical Group Practice | 23th – 27th
Daily
National Weigh-In | 2nd
National Take the Stairs | 9th
Healthy Weight, Healthy Look | 12th
National Pharmacist | 12th
Good Memory | 19th
Women’s Healthy Weight | 19th
World Leprosy | 30th
February
Monthly
Age-Related Macular Degeneration (AMD) / Low Vision Awareness
American Heart
International Prenatal Infection Prevention
National Cancer Prevention
National Children’s Dental Health
National Heart Healthy
National Senior Independence
National Wise Health Consumer
Weekly
African Heritage & Health | 1st – 7th
National Patient Recognition | 1st – 7th
Women’s Heart | 1st – 7th
Burn Awareness | 5th – 11th
Tinnitus Awareness | 6th – 12th
Congenital Heart Defect Awareness | 7th – 14th
Heart Failure Awareness | 12th – 18th
National Cardiac Rehabilitation | 12th – 18th
Alzheimer’s Disease and Dementia Staff Education | 14th – 21st
National Sauna | 19th – 25th
National Eating Disorders Awareness | 20th – 26th
Daily
CBD | 1st
National Wear Red | 1st
Lung Leavin’ | 2nd
Rheumatoid Awareness | 2nd
National Patient Recognition | 3rd
National Women Physicians | 3rd
World Cancer | 4th
National Black HIV/AIDS Awareness | 7th
National Toothache | 9th
Autism Sunday | 12th
International Epilepsy | 13th
World Cholangiocarcinoma | 14th
National Donor | 14th
World Congenital Heart Defect Awareness | 14th
International Childhood Cancer Awareness | 15th
National Caregivers | 17th
National Heart Valve Disease Awareness | 22nd
Let’s All Eat Right | 25th
Anosmia Awareness | 27th
National Protein | 27th
International Repetitive Strain Injury Awareness | 28th
Rare Disease | 28th
March
Monthly
American Diabetes Alert
American Red Cross
Bleeding Disorders Awareness
Brain Injury Awareness
Colic Awareness
Colorectal Cancer Education and Awareness
Endometriosis
Multiple Myeloma Awareness
National Kidney
National Caffeine Awareness
National Cerebral Palsy Awareness
National Chronic Fatigue Syndrome Awareness
National Colorectal Cancer Awareness
National Endometriosis Awareness
National Multiple Sclerosis Education and Awareness
National Nutrition
Rosacea Awareness
Workplace Eye Healthy and Safety Awareness
Weekly
National Aplastic Anemia & MDS Awareness | 1st – 6th
Endometriosis Awareness | 3rd – 9th
National Dental Assistants Recognition | 5th – 11th
Pediatric Nurse Practitioner | 12th – 17th
Brain Awareness | 12th – 18th
National Sleep Awareness | 12th – 18th
Patient Safety Awareness | 12th – 18th
National Pulmonary Rehabilitation | 12th – 18th
World Glaucoma | 12th – 18th
MS Awareness | 12th – 19th
International Brain Awareness | 13th – 19th
Wellderly | 20th – 24th
National Drug & Alcohol Facts | 20th – 26th
National Physicians | 25th – 31st
Daily
Endometriosis Awareness | 1st
National Hospitalist | 2nd
World Teen Mental Wellness | 2nd
Dress in Blue | 3rd
International Ear Care | 3rd
Brain Injury Awareness | 4th
World Hearing | 4th
Dentist | 6th
Registered Dietitian | 8th
World Kidney | 9th
National Women and Girls HIV/AIDS Awareness | 10th
Wellderly | 20th
Brain Injury Awareness | 21st
World Down Syndrome | 21st
As Young As You Feel | 22nd
World Water | 22nd
World Tuberculosis | 24th
Endometriosis | 25th
National Cerebral Palsy | 25th
Purple | 26th
American Diabetes Association Alert | 28th
National Doctors | 30th
April
Monthly
Alcohol Awareness
Irritable Bowel Syndrome (IBS) Awareness
Medicaid Awareness
National Autism Awareness
National Cancer Control/Prevention
National Donate Life
Esophageal Cancer Awareness
National Interprofessional Healthcare
National Minority Health
National Sarcoidosis Awareness
Occupational Therapy
Oral Cancer Awareness
Parkinson’s Awareness
STI (Sexually Transmitted Infections) Awareness
Stress Awareness
Testicular Cancer Awareness
Weekly
National Public Health | 3rd – 9th
Oral, Head, and Neck Cancer Awareness | 9th – 15th
National Pediatric Transplant | 16th – 22nd
World Immunization | 24th – 30th
Every Kid Healthy | 24th – 28th
Patient Experience | 24th – 28th
National Infant Immunization | 24th – 30th
Daily
National Walking | 1st
World Autism Awareness | 2nd
World Health | 7th
Walk to Work Day | 7th
National Youth HIV & AIDS Awareness | 10th
Annual National Healthcare Decisions | 16th
World Hemophilia | 17th
National Prescription Drug Take Back | 22nd
World Meningitis | 24th
DNA | 25th
World Malaria | 25th
World Day for Safety and Health at Work | 28th
National BraveHearts | 28th
May
Monthly
Women’s Health
Arthritis Awareness
Global Employee Health and Fitness
Hepatitis Awareness
Lupus Awareness
Mental Health
National Asthma & Allergy Awareness
National Celiac Disease Awareness
National High Blood Pressure (Hypertension) Education
National Nurses
National Osteoporosis
National Physical Fitness and Sports
National Stroke Awareness
Older Americans
Skin Cancer Prevention
Weekly
National Nurses | 6th – 12th
North American Occupational Safety and Health (NAOSH) | 7th – 13th
National Hospital | 7th – 13th
Food Allergy Awareness | 14th – 20th
National Women’s Health | 14th – 20th
Daily
Melanoma Monday | 1st
World Asthma | 2nd
World Hand Hygiene | 5th
National Nurses | 6th
National Children’s Mental Health Awareness | 7th
World Red Cross and Red Crescent | 8th
National Student Nurses | 8th
World Ovarian Cancer | 8th
World Lupus | 10th
Chronic Fatigue Syndrome | 12th
International Nurses | 12th
Stamp Out Hunger | 13th
Apraxia Awareness | 14th
World AIDS Vaccine | 18th
National Asian and Pacific Islander HIV/ AIDS Awareness | 19th
World Family Doctor | 19th
World Autoimmune/ Auto-inflammatory Arthritis | 20th
World Meditation | 21st
Don’t Fry / National Sunscreen | 26th
International Day of Action for Women’s Health | 28th
World No Tobacco | 31st
National Senior Health & Fitness | 31st
June
Monthly
Alzheimer’s And Brain Awareness
National Acne Awareness
Cataract Awareness
Men’s Health
Myasthenia Gravis Awareness
National Aphasia Awareness
National Congenital Cytomegalovirus Awareness
National Migraine and Headache Awareness
National Scleroderma Awareness
Post-traumatic stress disorder (PTSD) Awareness
Scoliosis Awareness
Weekly
Men’s Health | 12th – 18th
Daily
World Eating Disorders Action | 2nd
National Cancer Survivors | 4th
Global Running | 7th
World Brain Tumor | 8th
World Blood Donor | 14th
National Eat Your Vegetables | 17th
Autistic Pride | 18th
World Sickle Cell | 19th
International Day of Yoga | 21st
National Hydration | 23rd
World Vitiligo | 25th
International Day against Drug Abuse and Illicit Trafficking | 26th
National HIV Testing | 27th
July
Monthly
Cord Blood Awareness
Streptococcus (group B strep, GBS) Awareness
Healthy Vision
Juvenile Arthritis Awareness
National Cleft & Craniofacial Awareness & Prevention
Sarcoma Awareness
UV Safety
Daily
National Stay Out of the Sun | 3rd
Glioblastoma Awareness | 22nd
World IVF (In Vitro Fertilization) | 25th
World Hepatitis | 28th
August
Monthly
Children’s Eye Health and Safety
Digestive Tract Paralysis (DTP) / Gastroparesis Awareness
National Breastfeeding
National Immunization Awareness
Psoriasis Action
Summer Sun Safety
Weekly
World Breastfeeding | 1st – 7th
National Health Center | 9th – 15th
Daily
World Lung Cancer | 1st
National Grief Awareness | 30th
September
Monthly
Blood Cancer Awareness
Childhood Cancer Awareness
Healthy Aging
National Atrial Fibrillation Awareness
National Childhood Obesity Awareness
National Cholesterol Education
National ITP (Idiopathic Thrombocytopenic Purpura) Awareness
National Pediculosis / Head Lice Prevention
National Recovery
National Sickle Cell
National Yoga Awareness
Newborn Screening Awareness
Ovarian Cancer Awareness
Pain Awareness
Prostate Cancer Awareness
Sepsis Awareness
Sexual Health Awareness
World Alzheimer’s
Weekly
National Rehabilitation Awareness | 19th – 25th
Fungal Disease Awareness | 19th -25th
Falls Prevention Awareness | 22nd – 28th
Daily
National Food Bank | 2nd
World Sexual Health | 4th
World Suicide Prevention | 10th
World First Aid | 10th
National Celiac Disease Awareness | 13th
Get Ready | 16th
World Patient Safety | 17th
National HIV/ AIDS and Aging Awareness Day (NHAAD) | 18th
World Marrow Donor | 19th
Get Ready for Flu | 20th
World Alzheimer’s | 21st
Family Health and Fitness | 24th
World Lung | 25th
World Pharmacist | 25th
World Contraception | 26th
National Mesothelioma Awareness | 26th
World Heart | 29th
National Women’s Health and Fitness | 30th
October
Monthly
National Medicine Abuse Awareness
Health Literacy
Medical Ultrasound Awareness
National Breast Cancer Awareness
National Dental Hygiene
National Down Syndrome Awareness
National Physical Therapy
Prenatal-onset GBS Disease Recognition
Sudden Cardiac Arrest Awareness
Sudden Infant Death Syndrome (SIDS) Awareness
Weekly
National Primary Care | 2nd – 8th
National PA (Physician Assistant) | 6th – 12th
Bone and Joint Health Action | 12th – 20th
International Infection Prevention | 16th – 22nd
National Healthcare Quality | 16th – 22nd
National Health Education | 17th – 21st
Red Ribbon | 23rd – 31st
Respiratory Care | 23rd – 29th
Daily
World Vegetarian | 1st
World No Alcohol | 2nd
Child Health | 2nd
National Fruit at Work | 4th
World Cerebral Palsy (CP) | 6th
National Depression Screening | 6th
World Mental Health | 10th
World Arthritis | 12th
Metastatic Breast Cancer Awareness | 13th
World Thrombosis | 13th
National Herpes Awareness | 13th
National Mammography | 14th
Global Handwashing | 15th
National Latino / Latinx AIDS Awareness | 15th
World Food | 16th
World Anesthesia | 16th
World Trauma | 17th
World Pediatric Bone and Joint | 19th
World Osteoporosis | 20th
National Check Your Meds | 21st
World Polio | 24th
World Psoriasis | 29th
World Stroke | 29th
November
Monthly
World Vegan
American Diabetes
Bladder Health
COPD (Chronic Obstructive Pulmonary Disease) Awareness
Diabetic Eye Disease Awareness
Lung Cancer Awareness
Juvenile Diabetes Awareness
National Family Caregivers
National Healthy Skin
National Home Care & Hospice
National Pancreatic Cancer Awareness
Stomach Cancer Awareness
Weekly
National Diabetes Education | 1st – 7th
National Nurse Practitioner (NP) | 13th – 19th
National Radiologic Technology | 6th – 12th
Gastroesophageal Reflux Disease (GERD) Awareness | 20th – 26th
Daily
World Fertility | 2nd
National Diabetes Heart Connection | 9th
World Immunization | 10th
World Pneumonia | 12th
World Diabetes | 14th
World Prematurity | 17th
World Chronic obstructive pulmonary disease (COPD) | 18th
National Family Health History | 24th
December
Monthly
National Drunk and Drugged Driving Prevention
Weekly
National Handwashing Awareness | 1st – 7th
National Influenza Vaccination | 4th – 10th
Daily
World AIDS | 1st
International Day of People with Disability | 3rd
The Storey Marketing team hopes this resource helps guide your pharmacy’s social media content planning and can keep you on track with the many health observances that occur throughout the year!
Thanks for reading!
Interested in learning more about how to better market your business? Check out 5 SIGNS IT’S TIME TO OUTSOURCE YOUR PHARMACY’S MARKETING or HOW-TO INCREASE YOUR PHARMACY’S CONVERSIONS WITH SOCIAL MEDIA
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