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2023 Health Awareness Holidays and Observances Calendar

January 10, 2023

Here’s your go-to resource for all the healthcare awareness holidays and observances occurring in 2023! 


Sharing about health awareness holidays on your pharmacy’s social media profiles is an excellent way to:

  • provide a better understanding of important health-related causes
  • appeal to more audiences and improve your online reach
  • bring attention to products or services you offer that are related to the health holiday of discussion
  • build your expert authority and thought leadership on a number of vital health topics


Our top tips for sharing about holidays on social media:

  • Don’t feel as though you have to share about every single holiday. Share about the causes or topics that are most relevant to your pharmacy’s brand.
  • Be mindful of your tone.  Practice sensitivity and respectfulness when discussing causes that may be triggering to some parties.
  • Do your homework before publishing. Are there hashtags that go along with the holiday in question? Are there trending movements or post formats for the holiday? Set your pharmacy’s posts up for the best reach and exposure possible by following current trends.
  • Share your story when applicable. If your pharmacy, or perhaps a staff member, has a story or example that is relevant to the observance you want to share about, consider sharing your experience with your following. Personal content can help boost the connections you hold with your audience, therefore making your messaging far more impactful and relatable.
  • Tag relevant organizations or causes within your posts to increase audience reach.


Another excellent way to promote the themes of these observances is to base in-store promotions, special offers, and events on the current holiday.

Scroll on to review all the upcoming holidays that your pharmacy may want to bring awareness to in 2023!





Cervical Health Awareness

Eye Care

Family Fit Lifestyle

International Quality of Life

March of Dimes Birth Defects Prevention

National Birth Defect Prevention 

National Blood Donor

National CBD

National Glaucoma Awareness

National Physiotherapy

National Staying Healthy

National Volunteer Blood Donor

Thyroid Disease Awareness

Walk Your Dog



Celebration of Life | 1st – 7th

Diet Resolution | 1st – 7th

Healthy Weight | 15th – 21st

Sugar Awareness | 16th – 20th

National Certified Registered Nurse Anesthetists | 22nd – 28th

National Medical Group Practice | 23th – 27th



National Weigh-In | 2nd

National Take the Stairs | 9th

Healthy Weight, Healthy Look | 12th

National Pharmacist | 12th

Good Memory | 19th

Women’s Healthy Weight | 19th

World Leprosy | 30th





Age-Related Macular Degeneration (AMD) / Low Vision Awareness

American Heart

International Prenatal Infection Prevention

National Cancer Prevention

National Children’s Dental Health

National Heart Healthy

National Senior Independence

National Wise Health Consumer



African Heritage & Health | 1st – 7th

National Patient Recognition | 1st – 7th

Women’s Heart | 1st – 7th

Burn Awareness | 5th – 11th

Tinnitus Awareness | 6th – 12th

Congenital Heart Defect Awareness | 7th – 14th

Heart Failure Awareness | 12th – 18th

National Cardiac Rehabilitation | 12th – 18th

Alzheimer’s Disease and Dementia Staff Education | 14th – 21st

National Sauna | 19th – 25th

National Eating Disorders Awareness | 20th – 26th



CBD | 1st

National Wear Red | 1st

Lung Leavin’ | 2nd

Rheumatoid Awareness | 2nd

National Patient Recognition | 3rd

National Women Physicians | 3rd

World Cancer | 4th

National Black HIV/AIDS Awareness | 7th

National Toothache | 9th

Autism Sunday | 12th

International Epilepsy | 13th

World Cholangiocarcinoma | 14th

National Donor | 14th

World Congenital Heart Defect Awareness | 14th

International Childhood Cancer Awareness | 15th

National Caregivers | 17th

National Heart Valve Disease Awareness | 22nd

Let’s All Eat Right | 25th

Anosmia Awareness | 27th

National Protein | 27th

International Repetitive Strain Injury Awareness | 28th

Rare Disease | 28th





American Diabetes Alert

American Red Cross

Bleeding Disorders Awareness

Brain Injury Awareness

Colic Awareness

Colorectal Cancer Education and Awareness


Multiple Myeloma Awareness

National Kidney

National Caffeine Awareness

National Cerebral Palsy Awareness

National Chronic Fatigue Syndrome Awareness

National Colorectal Cancer Awareness

National Endometriosis Awareness

National Multiple Sclerosis Education and Awareness

National Nutrition

Rosacea Awareness

Workplace Eye Healthy and Safety Awareness



National Aplastic Anemia & MDS Awareness | 1st – 6th

Endometriosis Awareness | 3rd – 9th

National Dental Assistants Recognition | 5th – 11th

Pediatric Nurse Practitioner | 12th – 17th

Brain Awareness | 12th – 18th

National Sleep Awareness | 12th – 18th

Patient Safety Awareness | 12th – 18th

National Pulmonary Rehabilitation | 12th – 18th

World Glaucoma | 12th – 18th

MS Awareness | 12th – 19th

International Brain Awareness | 13th – 19th

Wellderly | 20th – 24th

National Drug & Alcohol Facts | 20th – 26th

National Physicians | 25th – 31st



Endometriosis Awareness | 1st

National Hospitalist | 2nd

World Teen Mental Wellness | 2nd

Dress in Blue | 3rd

International Ear Care | 3rd

Brain Injury Awareness | 4th

World Hearing | 4th

Dentist | 6th

Registered Dietitian | 8th

World Kidney | 9th

National Women and Girls HIV/AIDS Awareness | 10th

Wellderly | 20th

Brain Injury Awareness | 21st

World Down Syndrome | 21st

As Young As You Feel | 22nd

World Water | 22nd

World Tuberculosis | 24th

Endometriosis | 25th

National Cerebral Palsy | 25th 

Purple | 26th

American Diabetes Association Alert | 28th

National Doctors | 30th





Alcohol Awareness

Irritable Bowel Syndrome (IBS) Awareness

Medicaid Awareness

National Autism Awareness

National Cancer Control/Prevention

National Donate Life

Esophageal Cancer Awareness

National Interprofessional Healthcare

National Minority Health

National Sarcoidosis Awareness

Occupational Therapy

Oral Cancer Awareness

Parkinson’s Awareness

STI (Sexually Transmitted Infections) Awareness

Stress Awareness

Testicular Cancer Awareness



National Public Health | 3rd – 9th

Oral, Head, and Neck Cancer Awareness | 9th – 15th

National Pediatric Transplant | 16th – 22nd

World Immunization | 24th – 30th

Every Kid Healthy | 24th – 28th

Patient Experience | 24th – 28th

National Infant Immunization | 24th – 30th



National Walking | 1st

World Autism Awareness | 2nd

World Health | 7th

Walk to Work Day | 7th

National Youth HIV & AIDS Awareness | 10th

Annual National Healthcare Decisions | 16th

World Hemophilia | 17th

National Prescription Drug Take Back | 22nd

World Meningitis | 24th

DNA | 25th

World Malaria | 25th

World Day for Safety and Health at Work | 28th

National BraveHearts | 28th





Women’s Health

Arthritis Awareness

Global Employee Health and Fitness

Hepatitis Awareness

Lupus Awareness

Mental Health

National Asthma & Allergy Awareness

National Celiac Disease Awareness

National High Blood Pressure (Hypertension) Education

National Nurses

National Osteoporosis

National Physical Fitness and Sports

National Stroke Awareness

Older Americans

Skin Cancer Prevention



National Nurses | 6th – 12th

North American Occupational Safety and Health (NAOSH) | 7th – 13th

National Hospital | 7th – 13th

Food Allergy Awareness | 14th – 20th

National Women’s Health | 14th – 20th



Melanoma Monday | 1st

World Asthma | 2nd

World Hand Hygiene | 5th

National Nurses | 6th 

National Children’s Mental Health Awareness | 7th

World Red Cross and Red Crescent | 8th

National Student Nurses | 8th

World Ovarian Cancer | 8th

World Lupus | 10th

Chronic Fatigue Syndrome | 12th

International Nurses | 12th

Stamp Out Hunger | 13th

Apraxia Awareness | 14th

World AIDS Vaccine | 18th

National Asian and Pacific Islander HIV/ AIDS Awareness | 19th

World Family Doctor | 19th

World Autoimmune/ Auto-inflammatory Arthritis | 20th

World Meditation | 21st

Don’t Fry / National Sunscreen | 26th

International Day of Action for Women’s Health | 28th

World No Tobacco | 31st

National Senior Health & Fitness | 31st





Alzheimer’s And Brain Awareness

National Acne Awareness

Cataract Awareness

Men’s Health

Myasthenia Gravis Awareness

National Aphasia Awareness

National Congenital Cytomegalovirus Awareness

National Migraine and Headache Awareness

National Scleroderma Awareness

Post-traumatic stress disorder (PTSD) Awareness

Scoliosis Awareness



Men’s Health | 12th – 18th



World Eating Disorders Action | 2nd

National Cancer Survivors | 4th

Global Running | 7th

World Brain Tumor | 8th

World Blood Donor | 14th

National Eat Your Vegetables | 17th

Autistic Pride | 18th

World Sickle Cell | 19th

International Day of Yoga | 21st

National Hydration | 23rd

World Vitiligo | 25th

International Day against Drug Abuse and Illicit Trafficking | 26th

National HIV Testing | 27th





Cord Blood Awareness

Streptococcus (group B strep, GBS) Awareness

Healthy Vision

Juvenile Arthritis Awareness

National Cleft & Craniofacial Awareness & Prevention

Sarcoma Awareness

UV Safety



National Stay Out of the Sun | 3rd

Glioblastoma Awareness | 22nd

World IVF (In Vitro Fertilization) | 25th

World Hepatitis | 28th





Children’s Eye Health and Safety

Digestive Tract Paralysis (DTP) / Gastroparesis Awareness

National Breastfeeding

National Immunization Awareness

Psoriasis Action

Summer Sun Safety



World Breastfeeding | 1st – 7th

National Health Center | 9th – 15th



World Lung Cancer | 1st

National Grief Awareness | 30th





Blood Cancer Awareness

Childhood Cancer Awareness

Healthy Aging

National Atrial Fibrillation Awareness

National Childhood Obesity Awareness

National Cholesterol Education

National ITP (Idiopathic Thrombocytopenic Purpura) Awareness

National Pediculosis / Head Lice Prevention

National Recovery

National Sickle Cell

National Yoga Awareness

Newborn Screening Awareness

Ovarian Cancer Awareness

Pain Awareness

Prostate Cancer Awareness

Sepsis Awareness

Sexual Health Awareness

World Alzheimer’s



National Rehabilitation Awareness | 19th – 25th

Fungal Disease Awareness | 19th -25th

Falls Prevention Awareness | 22nd – 28th



National Food Bank | 2nd

World Sexual Health | 4th

World Suicide Prevention | 10th

World First Aid | 10th

National Celiac Disease Awareness | 13th

Get Ready | 16th

World Patient Safety | 17th

National HIV/ AIDS and Aging Awareness Day (NHAAD) | 18th

World Marrow Donor | 19th

Get Ready for Flu | 20th

World Alzheimer’s | 21st

Family Health and Fitness | 24th

World Lung | 25th

World Pharmacist | 25th

World Contraception | 26th

National Mesothelioma Awareness | 26th

World Heart | 29th

National Women’s Health and Fitness | 30th





National Medicine Abuse Awareness

Health Literacy

Medical Ultrasound Awareness

National Breast Cancer Awareness

National Dental Hygiene

National Down Syndrome Awareness

National Physical Therapy

Prenatal-onset GBS Disease Recognition

Sudden Cardiac Arrest Awareness

Sudden Infant Death Syndrome (SIDS) Awareness



National Primary Care | 2nd – 8th

National PA (Physician Assistant) | 6th – 12th

Bone and Joint Health Action | 12th – 20th

International Infection Prevention | 16th – 22nd

National Healthcare Quality | 16th – 22nd

National Health Education | 17th – 21st

Red Ribbon | 23rd – 31st

Respiratory Care | 23rd – 29th



World Vegetarian | 1st

World No Alcohol | 2nd

Child Health | 2nd

National Fruit at Work | 4th

World Cerebral Palsy (CP) | 6th

National Depression Screening | 6th

World Mental Health | 10th

World Arthritis | 12th

Metastatic Breast Cancer Awareness | 13th

World Thrombosis | 13th

National Herpes Awareness | 13th

National Mammography | 14th

Global Handwashing | 15th

National Latino / Latinx AIDS Awareness | 15th

World Food | 16th

World Anesthesia | 16th

World Trauma | 17th

World Pediatric Bone and Joint | 19th

World Osteoporosis | 20th

National Check Your Meds | 21st

World Polio | 24th

World Psoriasis | 29th

World Stroke | 29th





World Vegan

American Diabetes

Bladder Health

COPD (Chronic Obstructive Pulmonary Disease) Awareness

Diabetic Eye Disease Awareness

Lung Cancer Awareness

Juvenile Diabetes Awareness

National Family Caregivers

National Healthy Skin

National Home Care & Hospice

National Pancreatic Cancer Awareness

Stomach Cancer Awareness



National Diabetes Education | 1st – 7th

National Nurse Practitioner (NP) | 13th – 19th

National Radiologic Technology | 6th – 12th

Gastroesophageal Reflux Disease (GERD) Awareness | 20th – 26th



World Fertility | 2nd

National Diabetes Heart Connection | 9th

World Immunization | 10th

World Pneumonia | 12th

World Diabetes | 14th

World Prematurity | 17th

World Chronic obstructive pulmonary disease (COPD) | 18th

National Family Health History | 24th





National Drunk and Drugged Driving Prevention



National Handwashing Awareness | 1st – 7th

National Influenza Vaccination | 4th – 10th



World AIDS | 1st

International Day of People with Disability | 3rd



The Storey Marketing team hopes this resource helps guide your pharmacy’s social media content planning and can keep you on track with the many health observances that occur throughout the year!


Thanks for reading!

Interested in learning more about how to better market your business? Check out 5 SIGNS IT’S TIME TO OUTSOURCE YOUR PHARMACY’S MARKETING or HOW-TO INCREASE YOUR PHARMACY’S CONVERSIONS WITH SOCIAL MEDIA


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