Generating more Google reviews for your Pharmacy can be a HASSLE.
But the cold hard data has proven time and time again that this necessary beast can make or break your business.
The genuine experiences shared from your patients have the potential to benefit you and your team tremendously. Great Google reviews can actually help you outrank competitors in local SEO listings, aid your audience in their decision-making processes, and make you appear more reputable in the digital space and beyond.
But how do you get your patients and practitioners to take the time to endorse your pharmacy’s services through a Google review?
We are here to tell you that gaining a steady influx of new reviews on your Google Business Profile is possible, so as long as you and your team are willing to implement strategies that resonate well with the people you serve.
Uncover the building blocks needed for a solid foundation for gaining more reviews, how to effectively incentivize, follow-up with patients, and implement digital-based strategies as you navigate through this guide.
Before you start putting in the effort towards picking up new reviews for your pharmacy, it will be in your best interest to first establish a solid foundation that you can successfully build on.
First things first, you will want to claim your business on Google and then ensure that your Google Business Profile is an excellent representation of your pharmacy.
Does your listing include:
If you feel your Google Business Profile may be falling short, now is the time to optimize. Fully optimized listings work to improve your searchability rankings and make you appear more credible.
Patients may even be more apt to share a glowing review on profiles that set a good first impression.
Given your motivation to collect more reviews, wanting to dive right into your strategy and get the ball rolling right away is a natural response.
However, taking a step back to establish clear and measurable goals with your team, as well as the sequence of actions that will need to be taken to reach them, can make all the difference in your success.
Some questions you may want to answer as you plan your strategy:
Click here to visit this helpful resource for more information on the how and why of determining a marketing budget for your business.
Following up with your patient and practitioner connections in any compacity is an excellent method in retaining happy, loyal customers.
Going the extra mile to extend your gratitude in a personalized manner can go a long way in convincing your audience that you are worthy of their time in writing you a review.
Some creative ways to follow up with patients after serving them are:
Personalization and automation have been and will continue to be a huge trend for B2C business, and for good reason! Formulating an efficient strategy that makes your patients feel seen and heard, while not requiring too much of your and your staff’s time to enforce, will be key.
There are many ways to generate new Google reviews through your website, so long as you leverage this digital real estate accordingly.
Convince your website visitors to submit a dazzling review with the following tactics:
Speak to your web developer about adding these strategic additions to your Pharmacy’s site. If you are a current Storey Marketing website client, fill out our Support Request Form and one of our experienced Software Engineers will gladly assist you with your needs.
As simple as this may sound, taking the time to connect with your patients or practitioners and personally ask them for a Google review is often worth your while.
Train your staff to routinely ask your customer base to leave Google reviews after sharing an experience at your Pharmacy.
As easy as it may be to draw in more reviews through incentives like discounts, doing so not only sets you up for potentially disingenuous reviews but is actually illegal.
Regardless if the review is positive or negative, make it your goal to provide a professional response to every one.
Dealing with negative reviews can be tough, but the manner in which you respond to these comments can speak volumes about the character and morals your pharmacy upholds.
Responding to reviews can also do wonders in boosting your local search results and showing your audience that you take the feedback you receive seriously.
Add more depth to your Google review strategy by considering your timing.
Visit this excellent resource on Pinpointing The Right Time to Ask for Referrals for more information and helpful tips.
There is no sense in waiting any longer, start building your Google review arsenal by using these tips and ideas to develop a successful strategy of your own!
Interested in learning more about how to better market your pharmacy? Check out BEGINNER’S GUIDE TO PHARMACY VIDEO MARKETING or UPGRADE YOUR PHARMACY’S BLOG WITH THESE KEY TIPS
or Write Us a Google Review!
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