In the last 10 years, there has been a huge decline in companies investing in print materials. Web technologies and social media have become the dominant way to market businesses and attract new customers. Now that digital is the most common marketing tactic, how can your business stand out? Well-crafted print pieces are a great way to do just that.
Stand Out in a Digital World
Several years ago we would all come home to a mailbox full of flyers, brochures and “special offers”. Today we receive all those messages and many more in our email inbox instead. What caused such a disruptive change? Price. Junk mail converted to digital marketing because it’s cheaper. And, digital marketing can be effective. But, people still like that personal touch, and the transition away from print marketing has created a great opportunity for companies that invest in high quality marketing materials to step ahead of their competition.
Print is Personal
You can literally get your message into the hands of your audience in a format that is easy to understand and does not require them to be in front of a screen. Print can be a powerful tool, but it needs to be used correctly to achieve your business goals. Having quality print materials readily available for patients who come to your pharmacy, to distribute at health fairs, or to leave with practitioners on marketing calls will increase the value of your brand.
Make your First Impression a Good One
Often your marketing materials are the deciding factor on whether a potential customer selects your pharmacy for their healthcare needs. Be sure your newsletters and brochures are professional, referenced, and properly represent the quality of your business.
Storey Marketing offers a full range of print products, all personalized or fully branded for your pharmacy. For more information or to order, visit www.storeymarketing.com, call 814-337-3441 or email firstname.lastname@example.org today!