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Pharmacist's Guide to Video Marketing Best Practices 2022
Pharmacist’s Guide to Video Marketing Best Practices 2022

 

Creating and sharing video content for your pharmacy may very well be the next big move for your overall GROWTH. Studies actually show that brand association dramatically increases after someone watches even just one video from your pharmacy, and according to HubSpot, 72% of customers would rather learn about a product or service by way of video.

 

Video marketing is HUGE for

 

It is no secret that video can be a very scary word to some. This discomfort can only amplify when one adds posting said videos to social media!

Fear not, however, as many pharmacies before you have navigated balance and success in demonstrating professionalism while still sharing a flare of their brand’s personality along the way.

You too can achieve balance in your video marketing strategy quicker than you may think!

 

Begin on the right path and save yourself some trial and error time by keeping these pharmacy video marketing tips in mind!

 

Speak Naturally and Comfortably in Front of the Camera with Practice.
Navigate your natural and professional speaking tone with plenty of practice.

 

Many pharmacies are discovering their target audience base of patients and practitioners appreciate the personal touch and care that a video from a friendly face delivers.

If you are just starting out with speaking to a camera, this can be a big hurdle to get over, and if you are extremely lucky, speaking naturally to a camera may come right away for you. Please know, however, that for many of us, this is likely not the case!

 

The best way we can conquer our fear is by facing them headfirst, which is exactly what you and your team must begin to do.

 

Enhance the way you speak to the camera when you apply these practices:

 

Don’t let your first few tries at speaking within your video discourage you from continuing on. With a little time and a lot of practice, you will probably be amazed at how quickly your ability in front of a camera will improve!

 

Keep your Pharmacy's videos short and sweet.
Start off strong and stick with the key facts.

An often overlooked component when strategizing your video marketing is video length.

When creating videos, it is in your and the viewer’s best interest that you keep your video concise and to the fact of the matter.

 

Three keys to keep in mind for the length of your videos:

 

With all of this in mind, don’t feel as though there is no room to share some of your personality or venture off-topic for the sake of adding a personal touch! We are simply suggesting that you don’t publish 5-10 minute videos every time you post.

 

Always Remember to Use Proper Orientation and Formatting
Using proper orientation and formatting from the get-go can save you time and headaches later on.

The way your videos appear to the audience is something we must always consider when we record a video for social media.

Different platforms require different filming orientations and formatting specifications.

 

Filming your videos correctly the first time around

 

Visit this “Always Up-to-Date” SproutSocial article that features all of the social media video specifications you could probably ever need:

Always Up-to-Date Guide to Social Media Video Specs

 

Have fun with your Compounding Pharmacy's Video Creation
Have fun and be creative when creating video content for your compounding pharmacy.

 

Just have fun with it and don’t take yourself too seriously. For something to be good, it doesn’t necessarily need to be perfect so don’t let that stop you from putting yourself and your pharmacy out there!

 

BONUS TIPS

 

 

 

 

 

If you read this far, enjoy these Compounding Pharmacy Video Ideas to that will help you GET STARTED TODAY!
10 Video Ideas for Compounding Pharmacies
10 Compounding Pharmacy Video Content Ideas for Beginners.

 

It is 100% worth your time and effort to venture out of your comfort zone and hop on the trending train of posting video content for your pharmacy.

 

Thanks for reading!

Interested in learning more about how to better market your pharmacy? Check out UPGRADE Your Pharmacy’s Blog with These Key Tips or FREE Digital SEO Tactics to Boost Your Pharmacy’s Website Traffic

 

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