Chains and big boxes send reminders, so it’s ok… right? It depends… read on. A prescription notice or an appointment reminder is considered Protected Health Information (PHI) if it shares information that can be used to identify the patient such as a phone number or email address. Any information containing ePHI must be properly handled, […]
In the last 10 years, there has been a huge decline in companies investing in print materials. Web technologies and social media have become the dominant way to market businesses and attract new customers. Now that digital is the most common marketing tactic, how can your business stand out? Well-crafted print pieces are a great […]
Website Your plan should start by re-evaluating your website and online presence. Do you have a website? Is it mobile responsive? Is the content current? Your website is the hub of your marketing, so it makes sense to make it the first order of business for your marketing plan.
While it’s true you shouldn’t judge a book by its cover, it’s also true that plenty of people do judge a business by its website. It’s helpful to know what your audience is looking for when they come to your site and how you can make the best first impression. Potential customers are more likely to consider […]
In the simplest terms, the goal of a business is to sell a good or service to make a profit or help a person or group. In the case of a compounding pharmacy, practitioners and patients need to understand the benefits of customized medications and the services you provide. This is the basis of pharmacy […]
So you’ve determined that you need marketing help and your best route is to hire a marketing company or advertising agency to assist. Many businesses take this route since it may not be feasible to hire in house marketing staff. It’s very difficult to find one or two marketing staff that are capable of providing […]
Social media can be an amazing tool for businesses to build brand awareness as well as promote events. In order to successfully attract potential customers, it is important to engage with your audience using social media and lead them to your website for more information. By having content that links back to your website, you […]
A Sea of Hosting Options – Which One is Right for Me? – What You Need to Know About Website Hosting and Monthly Support So you’ve decided that a web presence is important for your business – what are some of the important steps you need to know about when it comes to getting your […]