Avoid Costly Mistakes: Nail the Marketing Basics Before Spending

In this post, we’ll cover: The potential costs of neglecting foundational marketing principles The strategic value of revisiting the Four Ps of Marketing for pharmacies The importance of a consistent brand identity in fostering patient trust How your digital presence can enhance long-term marketing outcomes   Why Strong Foundations Matter in Pharmacy Marketing Many independent […]

3 Essential Social Media Strategies for Compounding Pharmacies in 2024

As compounding pharmacies continue to evolve in 2024, adapting and innovating social media strategies becomes paramount. This blog post provides actionable steps specifically tailored for compounding pharmacies, guiding you to enhance your social media presence and achieve tangible results.   Strategy 1: Select the Right Platforms for Your Pharmacy Identify Your Target Audience: Understand the […]

Why Your Pharmacy NEEDS an ADA Accessible Website + Tax Credit Opportunity

  When assessing the ADA Accessibility of your pharmacy, compliance in terms of parking outside of your location, providing accessible walkways, and accommodations for employees with disabilities may be what enters your mind. That being said, what you may not have considered is that The Americans with Disabilities Act also includes ONLINE accessibility, (i.e. your […]