Common Questions
General Questions
Learn more about what Storey Marketing has to offer.
What services do you offer for compounding and independent pharmacies?
We offer a full range of digital marketing services including website development, social media management, SEO optimization, reputation management, email marketing, and content creation tailored specifically for compounding and independent pharmacies.
How can digital marketing help my pharmacy?
Digital marketing can increase your online visibility, drive more foot traffic to your pharmacy, and help you reach potential patients who are searching for your services online. We use strategies like SEO and social media engagement to help your pharmacy stand out.
Do you offer customized solutions for my pharmacy’s specific needs?
Yes! We understand that each pharmacy is unique. We create customized solutions that align with your specific goals, whether it’s increasing prescriptions, promoting compounding services, or raising awareness about your health consultations and products.
How do you help with SEO for pharmacies?
We use industry-specific keywords and content strategies to help your pharmacy rank higher in local search results. This includes optimizing your website, creating relevant content, and ensuring your Google Business Profile is up to date to attract more local patients.
Can you help us with reputation management?
Absolutely. We can help you generate online reviews, respond to customer feedback, and create strategies to improve and maintain your pharmacy’s online reputation.
How does your email marketing service work?
We design and send targeted email campaigns to your patients, keeping them informed about new services, special promotions, and health tips. Our emails are aimed at building stronger relationships with your patients.
What makes your agency different from other digital marketing companies?
Our agency specializes in working with compounding and independent pharmacies, giving us deep industry knowledge. We understand your unique challenges and opportunities, allowing us to create highly effective marketing strategies tailored to your pharmacy. We also support the industry by being corporate partners and service providers for pharmacy and compounding organizations.
Can you help promote my pharmacy’s compounding services?
Yes! We have experience in marketing compounding services, and we can create content that highlights customized medications, comprehensive services, and educational content without making direct claims.
Do you work with pharmacies nationwide?
Yes, we work with independent and compounding pharmacies across the United States and Canada, helping them reach their target audience with effective digital marketing strategies.
Why does my pharmacy need a custom website?
A custom website helps your pharmacy brand stand out in a competitive market. It allows you to showcase your unique services, such as compounding, in a professional and user-friendly way. A custom design also ensures your site is optimized for mobile devices and is easy for patients to navigate.
Will my website be HIPAA-compliant?
Yes, we specialize in creating websites that are not only visually appealing but also include forms that comply with HIPAA regulations. This ensures that any patient information collected through your website is handled securely and in accordance with the law. We provide a BAA regarding our form hosting once we begin your website project.
How long does it take to develop a website?
The timeline for website development depends on the scope and complexity of the project. However, most pharmacy websites take between 6-10 weeks from the initial consultation to the final launch, with regular updates throughout the process.
Can I update the website content myself after it’s built?
Absolutely. We build websites on user-friendly platforms that allow you to easily update content, add new services, and manage blog posts without needing any technical expertise. We also provide training if needed.
What features should my pharmacy website include?
Your pharmacy website should include essential features such as an online refill form, patient education resources, a section for your compounding services, and clear calls-to-action. We also recommend including a blog to engage with patients and provide valuable health information.
Do you offer managed hosting services?
Yes, all of our website hosting packages include managed hosting, which means our support team handles all technical aspects, including server maintenance, security updates, premium plug-in updates, and troubleshooting. This allows you to focus on running your pharmacy while we ensure your website operates optimally.
Is my pharmacy website's data secure on your hosting platform?
Yes, security is a top priority. Our hosting services include SSL certificates, regular backups, and protection against cyber threats, ensuring your website’s data and patient information are secure and HIPAA-compliant.
Will Storey Marketing host my existing website?
To maintain the integrity of our server and the security of all client websites, we host all websites we build and do not allow sites designed by third parties on our server. If you’re interested in having Storey Marketing build your pharmacy a website, let’s get started!.
How can social media benefit my pharmacy?
Social media helps build relationships with your patients, promote your services, and increase brand awareness. By sharing health information, discussing your compounding services, and engaging with your audience, you can foster trust and loyalty while attracting new patients.
Which social media platforms should my pharmacy be on?
The best platforms depend on your target audience, but typically, Facebook and Instagram are great for connecting with local patients. LinkedIn is useful for B2B connections, while Twitter can be used for real-time updates. We can help you determine the right platforms based on your goals and your demographic.
Do you create custom content for our social media accounts?
Yes, we offer various social media programs based on your goals and budget. Our custom programs offer tailored content that reflects your pharmacy’s brand and services. This includes educational posts about medications, compounding solutions, health tips, and promotions, all designed to engage your audience while following industry regulations.
How often should my pharmacy post on social media?
Consistency is key. We typically recommend posting around 3-4 times per week to keep your audience engaged without overwhelming them.
Common Questions
Reputation Management
Learn more about our Reputation Management services.
Why is online reputation management important for my pharmacy?
A strong online reputation builds trust with patients and can influence their decision to choose your pharmacy. Positive reviews and a well-managed online presence help attract new patients while maintaining the loyalty of current ones. Reputation management ensures your pharmacy’s image reflects the quality of your services.
How do you help manage online reviews?
We monitor reviews across platforms like Google and Facebook, responding to both positive and negative feedback professionally and promptly. For negative reviews, we work with you to address any concerns and showcase your commitment to patient satisfaction.
What should I do if my pharmacy receives a negative review?
Negative reviews are an opportunity to improve and show your dedication to patient care. We help craft professional responses to address the issue publicly online, offer solutions, and demonstrate a commitment to resolving the problem. This can turn a negative experience into a positive one!
Can you help improve my pharmacy’s online reputation?
Yes! We implement strategies to encourage satisfied patients to leave positive reviews, and take on the role of managing and responding to reviews as they come in. Over time, this can help elevate your reputation and make your pharmacy stand out in the community.
How can email marketing benefit my pharmacy?
Email marketing allows you to stay connected with your patients and providers by providing valuable health information, promoting new services, and sharing special offers. It’s a direct and effective way to keep your pharmacy top of mind while building stronger relationships with your audience.
How do you ensure email content complies with industry regulations?
We understand the guidelines around creating content for pharmacies, particularly when discussing compounding and healthcare services. We take a conservative approach with the content email campaigns and provide references if applicable. If incorrect language is used, email service providers may suspend your emails. Our expertise helps to prevent this, helping you avoid issues while delivering informative and compliant messages to your patients.
What types of emails should my pharmacy send?
Your pharmacy can send a variety of emails, including monthly newsletters, promotions on supplements or services, health tips, seasonal health reminders, and personalized medication refill reminders. We tailor the content to be engaging and relevant to your patients.
How often should I send marketing emails?
We recommend sending emails consistently, typically once or twice a month, depending on your goals. This ensures you stay connected with your audience without overwhelming them. We can help create a schedule that fits your pharmacy’s communication strategy.
What is SEO, and why does my pharmacy need it?
SEO (Search Engine Optimization) is the process of optimizing your website to rank higher on search engines like Google. It helps potential patients find your pharmacy when searching for services like compounding, prescription refills, or health consultations. With better visibility online, your pharmacy can attract more local traffic and new patients.
How does SEO benefit my pharmacy?
SEO increases your pharmacy’s visibility in local search results, drives more traffic to your website, and improves your credibility online. By optimizing for relevant keywords and improving your website’s content, SEO helps more patients find your services and choose your pharmacy over competitors.
How do you optimize a pharmacy website for SEO?
We use a combination of strategies to optimize your pharmacy’s website, including keyword research specific to your services, local SEO for your geographic area, on-page optimization, and technical improvements. We also create valuable content that resonates with your target audience and encourages engagement.
How long does it take to see results from SEO?
SEO is a long-term strategy, and while some improvements may be seen in the first few months, it typically takes 3-6 months to see significant results. SEO builds over time, but once established, it provides lasting benefits in driving organic traffic to your pharmacy’s website.
Do you offer local SEO services for pharmacies?
Yes, local SEO is a key part of our strategy for pharmacies. We focus on optimizing your pharmacy for location-based searches and verify your Google Business Profile is fully optimized to attract local patients.
How can compounding brochures help promote my pharmacy’s services?
Our compounding brochures are an excellent way to educate patients and providers about compounding specialties, such as Hormone Therapy, Methylene Blue, Low Dose Naltrexone (LDN), Pain Management, Vet compounding, and Weight Management. They provide professionally referenced content that helps patients understand the benefits of customized medications and the services your pharmacy offers.
Do you offer customization for the brochures?
Yes, we offer several brochure design layouts to choose from, and we personalize them with your pharmacy’s contact information, logo, and branding. You can either use our standard, professionally referenced content or provide your own. This ensures that the brochures truly reflect your pharmacy’s unique approach to patient care.
What kind of compounding topics are available for brochures?
We offer brochures covering 16 different compounding specialties, including Hormone Therapy, Methylene Blue, Low Dose Naltrexone (LDN), Pain Management, Vet Compounding, and Weight Management. Each brochure is carefully crafted with detailed information on the selected topic, giving patients and providers clear insights into your compounding services.
How can I use these brochures in my pharmacy?
These brochures are ideal for in-store distribution, whether displayed in waiting areas, provided during consultations, or included with prescriptions. They serve as a tangible resource that patients can take home, increasing awareness of your compounding services and encouraging follow-up visits or inquiries. They can also be distributed at other in-person events, such as health fairs or community events.
Can I edit the content in the brochures?
Yes, you can either use our standard referenced content or make edits to suit your pharmacy’s specific messaging. We offer flexibility to ensure the brochures meet your needs while maintaining the professionalism and accuracy required for pharmacy communications.
What is the Health News service, and how can it benefit my pharmacy?
Our Health News service provides weekly health columns that can be published in local newspapers, community newsletters, or on your website. These timely articles help establish your pharmacy as a trusted health resource in your community, keeping your patients informed and engaged with the latest health topics.
How often do I receive new health columns?
We provide 7 new health columns every 6 weeks. These articles are sent to you via email in a Word document format, allowing you to review, customize, and publish them at your convenience.
Can I customize the content in the articles?
Yes, the articles can be fully customized to match your pharmacy’s voice and messaging. You can make any changes you see fit, and the publication you work with will add your pharmacy’s contact information and branding when it’s published.
What kind of topics are covered in the Health News articles?
The articles cover timely health-related topics that are relevant to your patients, such as wellness tips, seasonal health advice, and the latest in compounding innovations. These columns are designed to educate your community and keep your pharmacy at the forefront of health news.
Is there any reference material included with the articles?
Yes, when available, links to reference information are included within the Word document to ensure that the articles are accurate and well-supported. This adds credibility and allows readers to explore more in-depth information if they choose.