Search engines are increasingly better at what they do, but they still cannot see and understand the web in the same way a human can. SEO helps search engines rank and understand what each page of a website is about and what pieces are the most important or helpful. Storey Marketing’s staff has technical skills and unparalleled knowledge of marketing for compounding pharmacies that helps us create customized SEO plans to meet your goals as well as your budget.
Getting the technical details correct when developing your website is the first key step in any successful Search Engine Optimization plan. All websites designed by Storey Marketing cover the basic building blocks including:
We run diagnostics, analyze your needs, and prepare a quote for an SEO plan that covers our recommendations based on the services you offer, goals and budget.
Make sure your website code is SEO friendly so search engines can index webpages correctly. This is done by analyzing the structure, content, descriptions, meta data, images and other elements of a website.
Content is one of the biggest ranking factors within modern search engines. Increase your traffic with engaging content and Storey Marketing’s 20+ years of marketing knowledge.
If your pharmacy depends on local business, being ranked at the top of local search is crucial. It is important that major data sources such as Google Maps and yelp! have consistent/accurate information.
Build conversations using social media and driving viewers directly to your website. Our Social Media marketing team can supply recommendations as well as optimize/manage your social media pages to build your brand online.
We only consider a project successful if you’re successful, our in-depth reporting ensures that we have the correct metrics to compare results. All ongoing SEO projects receive custom SEO reporting included.
SEO is most effective as an ongoing program so that we can best maintain the integrity of the content on your site as you grow. We work within your budget, but a recommended commitment is $300 minimum per month for the first two months depending on the size of your website, and then we will provide a plan for ongoing SEO and Social Media Optimization (SMO) to optimize your search engine rankings, and alert you when changes need to be made to remain up to date with changing SEO trends.