Search Engine Optimization (SEO)
Make search engines work for you.

Search engine optimization (SEO) is one of the most effective ways to market your pharmacy locally. To maximize your search engine results, you must know how search engines work how to adjust your website accordingly, and how to advertise to maximize search engine favorability. Sound complicated? Unfortunately, it is. The good news is that Storey Marketing can help.

At Storey Marketing, we not only believe in the power of SEO, we understand it. Our team has training in and vast knowledge of how big search engines rank results, how to change the order of those rankings, and what to do to maintain a top spot. We’ll take a look at your digital marketing efforts and build a program to optimize your search engine presence. The result of a consistent and strategic SEO program is increased traffic to your website from interested prospects… which can only lead to good things.

Initial Set-up:

SEO Audit

We'll start by researching your current keyword rank status, auditing your website to identify all needed areas of improvement, and planning next steps. Then, we'll schedule a kick-off meeting/call to review our findings and where we intend to focus our efforts. This way, we're all on the same page.

Set-Up Tools

  • If Storey Marketing recently designed your website, you already have Google Analytics. But, if not, we will add it or make sure your analytics tools are set up properly and configure Google Analytics, Google Search Console, and Google Webmaster Tools to measure the traffic contributing to your sales conversion.
  • We use other valuable tools to provide information on where your links are coming from, competitive analysis, keyword research tools, brand monitoring, and more.

On-page Optimization

Based on the audit, we'll execute any necessary changes to your site, which may include content edits, changing the title and meta description, updating your robots.txt and XML sitemap, using 301 redirects, and making usability tweaks to the design.

Ongoing SEO:

Landing Pages

Landing pages help you rank for targeted keywords. We will develop the necessary pages to boost your rank. Instead of one page trying to rank for multiple keywords, it's better to create a separate page for every keyword you want to target. The page should contain valuable, in-depth content that's way better than your competitors. The more useful and comprehensive your landing page, the higher Google will place you in their search rankings.

Link Building

  • This is where we engage with people to receive links. The goal is to get high quality vs. high volume links, as Google penalizes sites that have too many low quality links. How will we do this?
  • Engaging influencers associated with your brand, commenting on their blog articles, sharing their social media posts, and eventually sending them emails requesting links.
  • Publishing high-quality, free content and posting it to social media.

Measurement and Optimization

  • We'll review Google Analytics and other metrics tools to make sure we're staying on track with our goals.
  • We'll perform ongoing keyword research and analyze your place in them.
  • We'll uncover where you should be ranking and what traffic will drive the most revenue.
  • We'll alter your website accordingly by building pages and content to rank for the most valuable keywords.

Our SEO service fee is $800 per month, with a one-time set-up fee of $399.