Understanding Your Audience: The Power of Data-Driven Insights
In the ever-evolving pharmacy landscape, one truth remains constant: knowing your audience is paramount. It’s easy to think we know who our patients are based on gut feelings or anecdotal evidence. However, without concrete data, do we truly understand them? In this blog post, we’ll explore why data-driven insights are crucial for grasping your audience’s […]
10 Ways to Ensure Security for Social Media Information: A Guide for Pharmacy Owners
In the digital age, social media platforms have become indispensable for pharmacy’s looking to engage with their audience, build their brand, and drive growth. However, with the immense power that social media holds comes a significant responsibility: ensuring the security of your social media accounts and information. As a digital marketing company, we often encounter […]
The Role of Emotions in Marketing: Connect With Your Patients on a Deeper Level
In the fast-paced world of digital marketing, where competition is fierce and attention spans are fleeting, connecting with your patients on an emotional level can make all the difference. Emotions are the silent orchestrators behind patient decisions, influencing perceptions, preferences, and ultimately, purchasing behavior. Let’s explore the powerful role of emotion in marketing, understanding emotional […]
The Importance of Performing a Digital Audit for Your Website and Social Platforms
In today’s fast-paced digital age, maintaining a strong online presence is vital for businesses of all sizes. Your pharmacy’s website and social platforms are often the first point of contact potential patients and providers have with you. But are these platforms effectively representing your pharmacy and attracting your target audience? That’s where the importance of […]
The Hidden Costs of Cheap Pharmacy Websites
Ditch DIY, templated website builders, and disjointed efforts from inexperienced developers. Your pharmacy deserves better. As a pharmacy professional, your time is incredibly valuable, and you likely lack the time and brain space to concern yourself with a poorly developed website. More importantly, having a website that doesn’t abide by proper HIPAA and patient security […]
UPGRADE Your Pharmacy’s Blog with These Key Tips
Every Pharmacy should have a blog that they actively update. Among a wide range of benefits, blogging: enhances your website visitors’ experience by making your expertise more accessible and may even turn them into loyal patients. is a cost-effective method of boosting your search rankings organically. and activates thought leadership within the pharmaceutical community. […]
FREE Digital SEO Tactics to Boost Your Pharmacy’s Website Traffic
Your pharmacy website is your online hub, 24/7 advertising channel, educational resource, a potential point of contact for patients and practitioners, and so much more. As a pharmacist, your website is an extension of your expertise. Your website NEEDS to grasp the focus of your target audience. Keep reading to uncover completely FREE digital […]
Top Compounding Pharmacy Keywords for 2022
This list features a selection of keywords and phrases curated for compounding pharmacists to reference when crafting their content and blog articles. Keyword usage has extensive benefits via its ability to boost web traffic and increase SEO listings. Don’t forget to bookmark this resource and refer back often when writing online content for your pharmacy’s […]
Why Your Pharmacy NEEDS an ADA Accessible Website + Tax Credit Opportunity
When assessing the ADA Accessibility of your pharmacy, compliance in terms of parking outside of your location, providing accessible walkways, and accommodations for employees with disabilities may be what enters your mind. That being said, what you may not have considered is that The Americans with Disabilities Act also includes ONLINE accessibility, (i.e. your […]